3. Robust

…it is based on clear logic of premises or material conditions and resultant consequences.

…it exposes the major assumptions we had about competitors and the customer.

…it identified conditions of “what has to be true” for the win strategy to be successful.

…it defines a clear burden of proof for when each condition is achieved.

…it prioritizes the relative importance of each condition.

…it considers the feasibility of achieving each condition.

…achievement of each condition can be observed or is otherwise knowable.